Why Hoteliers should be using remarketing
Remarketing is one of the most underused, yet powerful digital marketing tools available to hoteliers today. It allows you to target past guests who have interacted with your brand in some way, whether they made a reservation, viewed your website or even just left their contact information. By using remarketing, you can create custom ads that will remind past guests of your hotel and encourage them to book a stay with you again.
What is remarketing and how does it work
Remarketing is a digital marketing technique that allows businesses to target ads to users who have already shown interest in their products or services. For example, if someone visits your website but doesn’t make a purchase, you can use remarketing to show them ads for your product as they browse other websites. This helps to keep your business top-of-mind and increases the chances that they’ll come back to your site and make a purchase. Additionally, remarketing allows you to target ads specifically to users who have taken certain actions on your site, such as visiting a specific page or adding an item to their cart. This helps you to focus your marketing efforts on those who are more likely to convert, and ultimately leads to higher sales.
Why hoteliers should be using remarketing
In the hospitality PPC industry, customer acquisition costs can be high, so it’s important to get the most out of every guest. One way to do this is through remarketing, which allows you to target guests who have already stayed at your hotel. By showing them targeted ads, you can remind them of their positive experience at your hotel and encourage them to come back. You can also use remarketing to upsell guests on higher-priced rooms or packages. For example, if a guest books a standard room but you have a luxury suite available, you can show them an ad for the suite. Remarketing is a powerful tool that can help you boost repeat business and increase your bottom line.
How to set up a remarketing campaign
Remarketing allows you to stay top of mind with your audience after they’ve left your website. You can do this by showing relevant ads to people who have visited your site or interacted with your brand. Setting up a remarketing campaign is easy and only requires a few steps
First, you need to create a list of people who have visited your site or interacted with your brand. You can do this by adding a piece of code to your website (called a pixel) or by using customer data from your CRM system. Once you have your list, you need to decide what kind of message you want to show them. This could be a special offer, a reminder about an unfinished purchase, or simply more information about your product or service
Once you’ve decided on your message, you need to create your ad. You can do this yourself or hire a designer to help you. Make sure that your ad is attention-grabbing and relevant to your audience. Finally, choose the format of your ad and where you want it to appear. You can run ads on social media, search engines, or other websites that allow remarketing
With these steps, you’ll be well on your way to creating a successful remarketing campaign.
Tips for creating successful remarketing campaigns
Remarketing can be a highly effective way to generate leads and boost sales. However, creating a successful remarketing campaign takes planning and effort. Here are some tips to help you get started:
1. Define your goals. What are you hoping to achieve with your remarketing campaign? Do you want to increase brand awareness, generate leads, or boost sales? Once you know what you want to accomplish, you can develop a strategy to achieve your goals.
2. Identify your target audience. Who do you want to reach with your remarketing campaign? What are their needs and interests? When you know who you’re targeting, you can create messages that resonate with them.
3. Select the right platform. There are a variety of remarketing platforms available, so it’s important to select the one that best meets your needs. Consider factors such as cost, capabilities, and reach when making your decision.
4. Develop creative assets. Your remarketing campaigns will be more successful if they include compelling visuals and engaging messaging. Make sure your ads stand out from the competition and grab attention.
5. Test and optimize. Don’t be afraid to experiment with different approaches to see what works best for your business. Try different strategies and analyze the results to find the most effective way to reach your target audience.